SMS Messaging Policy

Why We Use SMS Messaging

Amorella, Inc. and its platforms — including Pumpspotting and FairWorkFlow — use SMS (Short Message Service) text messaging to communicate with users who have opted in. We use SMS for the following purposes:

Account & Platform Notifications

  • Account verification — Confirming your identity when creating or accessing your account
  • Security alerts — Notifying you of unusual activity or password changes on your account
  • Two-factor authentication (2FA) — Providing one-time codes as an additional layer of account security

Service-Related Communications

  • Appointment reminders — Reminders for scheduled lactation consultations or telehealth sessions
  • Compliance deadlines — Notifications about upcoming regulatory deadlines or required documentation
  • Platform updates — Important changes to services you actively use, such as scheduled maintenance or feature updates that affect your workflow

Community & Support

  • Care follow-ups — Post-consultation check-ins from healthcare providers
  • Support responses — Replies to support requests you've submitted, when you've selected SMS as your preferred contact method
  • Time-sensitive alerts — Urgent information related to your active use of our platforms, such as changes to a lactation space you've saved or a workplace compliance filing status

Sample Messages

Below are examples of the types of SMS messages you may receive:

Account Verification Your [PLATFORM] verification code is [CODE]. This code expires in 10 minutes. If you did not request this, ignore this message.

Appointment Reminder Reminder: You have a [APT_TYPE] consultation scheduled for [DAY] at [TIME] [T_ZONE]. Reply HELP for support or STOP to unsubscribe.

Care Follow-Up Hi from [PLATFORM]! Your [APT_TYPE] consultant wanted to check in after your session. How are things going? Reply STOP to opt out.

Security Alert Amorella security alert: A new device signed into your account. If this wasn't you, secure your account at pumpspotting.com/account. Reply STOP to opt out.

Compliance Deadline FairWorkFlow reminder: Your PUMP Act accommodation documentation is due in 7 days. Log in to review. Reply STOP to opt out.

Opt-In Confirmation You're now signed up for [PLATFORM] [MSG_TYPE] SMS notifications. Msg frequency varies. Msg & data rates may apply. Reply HELP for help or STOP to cancel.

HELP Response You are subscribed to [PLATFORM] [MSG_TYPE] SMS notifications. Visit [PLATFORM_DOMAIN]/sms for help. Msg frequency varies. Msg & data rates may apply. Reply STOP to cancel.

Opt-In Consent

We obtain your express consent before sending any SMS messages. You may encounter opt-in at various points, including account registration, appointment booking, or feature activation.

Example Opt-In Language

SMS Consent Notice

By providing your phone number and checking this box, you consent to receive text messages from Amorella, Inc. (including messages sent on behalf of Pumpspotting and FairWorkFlow). Messages may include account notifications, appointment reminders, service updates, and security alerts.

  • Message frequency varies based on your account activity
  • Message and data rates may apply
  • Reply STOP to unsubscribe from all messages at any time
  • Reply HELP for support or visit our contact page

Consent is not a condition of purchase or use of our services. See our Privacy Policy for details on how we handle your information.

How to Opt Out

You can stop receiving SMS messages at any time:

  1. Reply STOP — Text STOP to any message you receive from us. You will receive a one-time confirmation and no further messages.
  2. Account settings — Manage your SMS preferences in your platform account settings.
  3. Contact us — Reach out via our contact page to request removal.

After opting out, you may still receive a single confirmation message. Opting out of SMS does not affect other communication channels (e.g., email) unless you request that separately.

Message Frequency & Costs

  • Message frequency depends on your account activity and notification preferences. Transactional messages (security, verification) are sent as needed. Service messages (reminders, updates) typically range from 1–10 per month.
  • Message and data rates may apply depending on your mobile carrier and plan.
  • Amorella does not charge for SMS messages, but your carrier's standard messaging rates apply.

Supported Carriers

SMS messages are supported on all major U.S. carriers. Carriers are not liable for delayed or undelivered messages.

Your Privacy

Phone numbers collected for SMS are used solely for the purposes described above and in our Privacy Policy. We do not sell, rent, or share your phone number with third parties for any purpose.

For questions about our SMS messaging practices, visit our contact page.